2.63: Ask This Before You Ever Set a Price

Most physicians starting a private practice ask the wrong question first. They want to know how much to charge, which model to use, or whether they should offer memberships, packages, or fee for service.

Those are not the right starting points.

In this episode, I explain the real questions you must answer before you choose a business model for your private practice. You will learn how to identify the specific person you serve, clarify the problem you solve, understand the timeline of transformation, and choose a model that aligns with both your patient’s needs and your own life.

If you want a practice that is profitable, sustainable, and emotionally manageable, this episode will help you build it from the foundation up.

How to build a practice in 4 days - free crash course on how to build a practice - yes there is a checklist!.  

Need real-time support as you build or grow your practice? Individualized expert coaching is available for physicians. 

Micropractice Mastermind - a vetted, expert roadmap to start your own practice. Join this physician community as we change the future of medicine. You can actually enjoy practicing medicine. Next cohort starts January 2026.